COLOURS OF HOPE

KC Wong is a multi-discipline artist, KC has been involved in illustration & animation production, visual merchandising and art creation. KC has worked on commercial visual communication projects with companies in both Hong Kong and China.

 

KC is the founder of “Sick Sick Creation" - a creative agency focusing on story-telling, as well as brand building. Cofounder of “ARTube” – establish an art platform which curate art show and dynamic exhibition.

 

KC brings a depth of experience in visual communication to his creations, with a BA (Hons) in Design and Visual Communication (Hong Kong Polytechnic University, 2003), and qualifications in Advertising Design and Computer Art and Design.

 

Branded Signage

Dismantled road signs are possessed by logos of luxury brands, changing the values and functions of both. How will the audience process the originally mismatched meanings which overlap here?

 

Road signs show directions, orders, cautions, even limitations. When they appear on matching occasions, they inevitably become the focus, showing its single function. Oppositely, when road signs are removed, the purest value is lost right away

 

After being dubbed with logos of luxury brands, the road signs appear in alternative forms for viewing, the lost values are now increased with the credibility of those brands; the brands are, however, not habitually appearing on their own products

 

Such unmatched allows the audience to rethink the original value and function of objects, or even gives a new meaning to the objects